Personal marketing

Brand marketing and personal marketing – why g…

In this blog, we show how brand marketing and personal marketing can work together to put businesses in a better position to grow and receive more opportunities.

Market to create a positive impression

It’s human nature to make judgments in the first few seconds after seeing a person or anything in sight. Therefore, good first impressions are necessary to successfully market services or products in the real estate industry.

By getting the brand and personal marketing strategies on the right track, the overall impression among existing and potential customers can be improved.

At Angels, we understand that brand marketing and personal marketing go hand in hand. That’s why we offer services where brand marketing also combines aspects of personal marketing to increase professionalism and reliability. The importance of building trust within a brand was discussed in depth in our previous article.

Our Guides and Tips section, for example, helps brands market themselves with educational content about the real estate industry. But it also allows individuals to take credit for the work they have written, by being referenced as the author, and to position themselves as experts in the real estate market.

Another simple example of how this can be done is through our feature articles. This could be shared on your brand’s Twitter profile, with personal marketing done afterwards by tagging the person who wrote the article. It makes the item more personal as it puts a face behind the brand.

It is then up to these individuals to take control and go the extra mile by improving their online presence to give the right impression to their target audience, often sharing widely on their own social media platforms.

The people behind the brand are encouraged to promote themselves effectively. This is done by providing professional images of themselves along with an interesting introduction about themselves in an “about me” section.

Improve your social networks

Businesses cannot continue to grow without increasing their visibility, which is why we encourage businesses to use social media to make the most of brand and personal marketing opportunities.

We found that different features of Facebook, Twitter, LinkedIn, YouTube and Instagram support personal and brand marketing.

Combining brand marketing and personal marketing is key to growing in the real estate industry, but employees need to conduct themselves professionally online or it could negatively impact company reputation.

Social media representation makes a difference with both brand and personal marketing. Beautiful images, good spelling and grammar, and clear social media posts from a branding and personal perspective will all help improve the reputation of your business, making it feel both professional and human.

Although slower to adapt compared to other industries, there are a growing number of real estate influencers on social media who are helping to promote personal marketing. These collaborations between brands and influencers bring new audiences to companies.

The more you work on your social media image on a broader personal and professional scale, the more likely your business will be recognized.

Our in-house property journalists and content writers create bespoke content for a range of property industry clients. Any type of content, from blogs and newsletter articles to regional guides and website copy, can be provided depending on your marketing strategy.

If you’re looking for help with brand and personal marketing, but aren’t sure where or how to start, the Angels Media team will be happy to help!

Just email us at [email protected] or call us on 020 663 4989 and we’ll work together to design the campaign that’s right for you.

*Lee Dahill is director of sales and brand management at Angels Media, publisher of the Today sites